Join Greg Michelman on "The Traded Life" podcast, as he interviews the inspiring Alex Ribiero. The two met over a year ago and discovered their mutual passion for coaching and family business. In this episode, Alex shares his journey from the automotive industry to excavation work and the challenges and rewards of working with family members. He also dives into his experience being a parent and balancing work and family life. Listen in as Greg and Alex discuss the power of mindset and growing together in a supportive community. Don't miss out on the opportunity to connect with Alexander Ribiero and hear his inspiring story of never giving up on living the life he was born to live.
Timestamps
[00:00:05] Guest shares journey from automotive industry to excavation business
[00:03:14] Chasing the Dream: From Collision Repair to Shop Ownership
[00:06:06] Career Switch – Working with Dad
[00:08:36] Navigating Difficult Work Experiences and Family Businesses
[00:11:12] Building a Family-Owned Construction Company
[00:14:05] Navigating family dynamics in business
[00:16:38] Balancing work and family life
[00:19:27] Balancing work and family as a parentpreneur
[00:22:12] Building Strong Family Bonds Through Daily Actions
[00:24:57] Parenting strategies for motivation and positive reinforcement
[00:27:26] From Business to Parenting: The Power of a Positive Mindset
[00:30:23] The Power of Gratitude and Intentionality
[00:33:18] Joining Apex: Unleashing Your Full Potential
[00:36:01] Overcoming limited mindset for business success
[00:38:59] Ambition and Growth Mindset
[00:41:45] The Power of Supportive Networking
[00:44:16] Guest Contact Information and Call to Action
All Quotes
[00:11:32] His vision is phenomenal.
[00:33:21] But when I stepped into Apex and you have not only a room full of people that are crushing it, but also a room that has their arms wide open, ready to take you in and help you in any way they can.
[00:45:39] Bro, it's been an honor to watch your growth. We're just gonna keep killing it, man. We'll talk next year and be like, yo. Bark it on the calendar, bro. Put it in your Google calendar next year. Like, yo, you remember when we were talking about last year? Here we are crushing all the info.
[00:02:46] I know me, I I was in construction before I got into plumbing and my family was also in
[00:16:38] My heart is part of the family business, is on on Saturday. Like, I'm gonna go to family events. All they wanna talk to me about is work.
[00:19:44] And what I always say is when I come into the driveway, I gotta take a 5 minute decompression in my truck. And it's why. Well, because I gotta go from being a business owner does dealing with so much crap till, like, that don't matter no more.
[00:16:11] It is different when it's blood and it's not blood. You know, there's 2 different families.
[00:05:21] Why don't you come work with me and your father? You know, and you'll make great.
[00:07:54] I hate to say it like that, but, you know, that's why I'm on the fast 4 to 5 years because now I'm learning what it feels like to be managing all these.
[00:26:53] I will never put you in a position to choose your father over me. Just know I love you.
[00:15:27] You gotta do. You gotta do. You gotta hope.
[00:02:08] So before you know, the name the name of the business owner becomes Luciano's excavation, instead of Barrera's excavation.
[00:34:03] Wherever you are now, next year, you're gonna be 10 times what you are last year to now.
[00:25:12] That she just calls they they called vacation or school to a random hotel and going swimming or wherever you went, you know. So this past January, we went to steal her resorts. When sled and we did all that stuff, you know, that stuff instills in their head.
[00:36:36] Small mind. Blinders. Yeah. Yep. I'm not doing more than 10000000 dollars a year in business. You know, that's all. That was the goal. You wanna hit 10000000.
[00:05:45] I grew up with the belt. Right? Mhmm. So I respect him. I've never done anything without his permission. So it's my first time kinda going behind his back.
[00:21:49] The end result in all this is to hope that I can make the business something that my daughter could be in the office and take over my sister's role and my son can come in and he can understand things, you know, the generational piece of this is something that I never really thought of.
[00:31:18] It took Apex to teach me that. It took the people I've met to realize that.
[00:31:45] I'm starting to realize that ever since I started getting a gym working out and just worrying about me and the inner person in here in understanding myself that I'm learning that, like, dude, everything just started to click.
[00:28:07] But we learn skills in other areas because we learn how to deal with adversity. We learn how to deal with different things. And so when it comes to parenting, I think it helps also because we're we're very humble and we're very we handle adversity really fucking well.
[00:22:23] I've learned over the years in my personal experience that I've learned from other coaches I have besides Apex that No. A lot of times with kids, man, they don't they don't do a great job of hearing you, but they do a really good job of seeing and absorbing.
[00:37:30] So it's like, you look at, like, what I've the mindset. All my all I do was change the mindset, bro. That's all I did. Stopped looking at poor me and was like, yo, how do I how do I lead this to success?
[00:03:15] III grew up. That was a dream. Right? A lot of fixing cars, the fast and furious movies, and all that stuff. It was it was my thing. A big I have a big passion for cars.
[00:10:21] Money draws people.
[00:13:17] So you're managing feelings, entitlement, you know, even though they're not some of them may not know at all, they feel like they deserve that position.
[00:12:49] My father's dream was to have a company that was family owned and ran.
[00:43:51] It's nice to connect on a more personal level because you are 1 of the homies and and I'm I'm proud to roll with you.
[00:35:54] How am I gonna run the business? How am I gonna get out of the seat? I need to be in the seat to make the money.
[00:24:44] So what I've been trying to do as of lately, when my home, my personal family, my, you know, my kids and my fiance is once a month, you know, I take them somewhere.
[00:25:36] daddy, what about my 5 pages of book?
[00:02:54] it's always interesting I see guys jump from 1 thing to another. So it's like, know, I I don't know if 1 starts as a passion, and then it's like, oh, shit. The passion kinda, like, then you have to realize you have to pay bills and other stuff.
[00:10:05] It shows you that the sky is the limit, but at that age, no one's expecting you to be trying to figure out your life. You know, we're we're still figuring it out. Man shit, I'm 4. I just turned 40 and I'm still figuring it out. So, you know, we never stopped figuring.
[00:18:21] And it's very difficult because you're not only juggling a business, juggling the responsibility of a kid, and all the other things, but then also what the your child's, like, watching the dynamic between the family.
[00:38:20] I feel like if I join them to be better, you know, I just wanna let you know, you know, you're leading from the front. Thanks for being the example.
[00:10:33] Family business is hard, bro.
[00:26:18] Not only am I gonna be there for them, I'm gonna be extra.
[00:14:41] It's hard to tell the family like you're doing this wrong or, no, you can't do that or, you know what I mean? And then when you wanna you gotta let someone go, it's tough to let them go because it's family.
[00:06:55] Your dad always wants to see do what you wanna do as a kid. Especially now that I have my own kids, I can understand that.
[00:31:12] That's 1 thing. It's being intentional. Right?
[00:42:32] Your network is your net worth. Right? And I put a post the other day about this. That ain't just about money. Else. You should be pushing you daily to do better. I think money is just a small piece of it in reality.
[00:17:07] Everybody comes on and you become part of the family. You know, we're family owned, family ran, but since we decided to grow the business 4 years ago, you know, it can't be like that.
[00:41:58] I can tell you right now, since I've been doing this, I know 4 to 5 people that personally have reached out to me and said, you're the reason why I got back in the gym. You're the reason why I wanted to do better.
[00:32:45] I think we spend a lot of our life around people that aren't really real. I don't mean real. Like, they're real human beings, but they're but they're not always their authentic self.
[00:04:29] the more and more I did the automotive. It was cool and everything, but, you know, the dream was to own your own shop. You know, I wanna own my own shop, own my own shop.
[00:27:00] that's us leading by example, bro. And it's so fucking important because that's the shit they see.
[00:17:54] I have other cars in my company. Same thing. They're invited to my wedding. They're invited to my own family that my mom's part of my dad's Yeah. He had no break away from it at all.
[00:28:50] And the best thing I can say, man, mindset mindset mindset mindset. Since I've changed my mindset, ever since I joined Apex, dude, my mindset has changed tremendously, not only for business, personally, with the family with all of that mindset is is is is everything.
[00:23:34] And set, you know, the same thing with with with with our with our significant others in our life. It's like, we set aside a date night. Well, 1 of the things my wife and I started implementing at least once a month or once every few weeks is doing a family date night.
[00:19:22] When I met my girl, my my son was 2. And, you know, he doesn't know anyone else. Right? Mhmm. So, you know, and my and my daughter coming in my life was, like, you know, I've never felt I've never been overwhelmed the way I've been overwhelmed with emotions.
[00:39:22] I have enough confidence in myself to know, I got a lot to learn, and I'm gonna learn it.
[00:45:09] You know, you're talking about from last year to this year. It's like, it's your first podcast, but you see what happens now? Is you'll see the floodgates open because I got on my first 1 when I and, like, in the beginning stages when I joined.
[00:00:05] This is the traded life A show committed to helping you better understand that you can trade the life you have, for the life you were born to live.
[00:38:55] You're giving that other person who has that inner voice in the head that says, you can't do this. You can't do this. You give them that ambition to do a little bit better today. And then tomorrow 1 percent in that 1 more.
[00:30:36] So I wake up every day.
[00:40:20] My mission in life now. On top of my business, but my mission is to help 1 person every single day. If I only help 1 person on my post and I won, and I do that, and you're doing it.
[00:06:37] Sunday is when I told my father, and I'm like, yo, I already quit my job. I'm coming work with you. You know, you got no choice. Mike already hired me. I'm all I'm in.
[00:08:16] And, you know, so when I finally came into the business, like, seeing that check, it sparked me. And, you know, it's been history ever since.
[00:43:36] And I hope you had a good time, man. I know this was your first 1, but you crushed it. And and this was really valuable stuff.
[00:41:38] I don't wanna get up 4, 04:30 in the morning and get to the gym. Do I? Hell no. I don't wanna go beat my body up. Look, I gotta do deadlift smart. My back still hurts in the last time I did deadlift. Right? So But 1 thing I know is it's like, you know, you put a post up today, you get that 1 person saying, Dan, bro, you crush, you got me going to, oh, you know what? I'm gonna go tomorrow.
[00:39:35] If you wanna shoot for the stars, man, go put yourself in that rocket and freaking shoot for the stars because that's the percent. It's everything that's possible.
[00:21:03] And I even got my kids reading 5 pages a night. So it's like they they're mimicking what I'm doing. So it's it's helping them understand me a little bit too.
[00:30:13] I protect it with everything I have because my energy and my time all those things we don't realize what a valuable commodity that is because we're not promised tomorrow, man.
[00:00:49] My man runs Oceano's excavation with his family. I think your father started the company. Is that right? Yes, sir. His father started the company.
[00:07:48] It was 3 times my check. Alright? So right there, a woman sparked that instant passion for me because I hate to say it was about money.
[00:20:32] I'm so fortunate because, you know, when my fiance she's understanding of everything I have going on even though sometimes it's a lot.
[00:08:49] Literally right now, he was just scoping me to where we are now where I can run my full business, I control everything, and I'm able to, you know, watch this thing scale. It's been crazy.
[00:41:08] I've always been nervous to speak. I've always you put me in front of a stage. I was like, oh, you you you do a great job speaking. It's like, yeah. But I'm I don't This isn't me. Look, this was never me.
[00:35:42] First off, you need to get out of the seat. You need to get in the office and run.
[00:09:34] Money is important. We need it. Right? We need it to live. We need it to grow. And we all wanna live these extraordinary lifestyles. But when you're 20 years old, money is everything.
[00:33:40] I've done things I never in my wildest imaginations would do as a human being, and it's just going to show you.
[00:23:06] But you know what? At the end of the day, they see me get up every day, early. Hitting the gym, reading my books, doing all the stuff you're talking about, and I'm leading just by showing up the way that I show up.
[00:14:57] You know, I love it because I love having my family part of it, but it's also 1 of my biggest struggles because, you know, that heart I have and the love I have for my family, I gotta You gotta turn that off.
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